Choose the right domain name

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How to choose the right domain name

Here’s how to choose a domain that’s easy to find, spell, remember and promote.

Avoid confusion

If you’re a landscaping business that specializes in topiary, you might want to rethink “fancyplants4u” because the spelling is confusing. Long domain names are also tricky because they’re hard to type — so keep it short and simple. Adding a relevant keyword boosts SEO ranking and clarifies what you offer. “Tomstopiary.com” is a good example. If your business is local, consider including your city or state in your domain name to make it easy for local customers to find. Example: JonestownGlassRepair.com.

Be memorable

Make sure your domain name is easy to remember and say. If all goes well, people will be saying it often. Extensions are suffixes (like .com or .net) at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. A .com extension is far and away the most popular, but availability is limited. New top-level domains, like .photography, .nyc and .guru, offer a great opportunity to register short and highly relevant names.

Don’t let it get away

Consider protecting your brand by buying your name with several domain extensions, as well as misspelled versions. This ensures customers find you. Domains go fast, so register your favorite domain names as soon as possible.

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