Step 1: Discover
Your requirements are unique, so we make sure we take time to understand your business: your brand, your products and how and why your customers behave the way they do.
We start with your customers! This may sound obvious but it’s a key point that’s all too often overlooked when designing a website. To design an effective website we need to understand your business and your customers. Our strategy is driven by your objectives but focuses on the most important people of all – your customers.
We typically begin the process by conducting a workshop with our web design team to discuss & agree on all primary elements of the project, including framework, navigation, content, functionality etc. From this we develop a strategy and begin the web design process.
Step 2: Design
Our designs are created with your customer in mind. We put your customers at the centre of our design process.
Our web designers are some of the best in the business. We have developed a tried and tested collaborative process utilizing workshops, wire framing/prototypes and web design concepts which ensures we design a site that delivers against your objectives.
Once we have presented the initial concepts we go through feedback cycles, taking on board your comments and working together to to make sure your vision is met. We provide at least two rounds of design amends.
Step 3: Develop
Using best practice techniques we develop sites that are user friendly, functional and engaging. From desktop to mobile we develop across a range of platforms to optimize customer engagement and conversion rates.
Once the functionality is developed, your website is deployed to a staging environment for rigorous testing and a full review. We also provide full training so your key administrators become experts at using and populating your new site.
Next we undergo usability testing and analysis. At its simplest, this includes reviewing usability with a few stakeholders and potential users. For larger more complicated sites however it can include focus groups and full independent evaluation.
After review and testing, we are almost ready to launch
Step 4: Launch
Final checks then Lift off!… And time to crack open the bubbly!
Before launching, we do everything we can to ensure that there is a smooth transition. We conduct our full pre-launch check list and make sure that your site is truly ready to start captivating your customers!
Finally its time to release your site into the wild and crack open the bubbly!
But hopefully it doesn’t end there – we’d like to support you every step of the way as your site evolves.
We provide full support via a Service Level Agreement which covers phone support and fixing any bugs or errors that arise and we also provide a whole range of online marketing services.
Step 5: Evolve
A successful site is an evolving site. We like to stay involved after launch to provide strategic input and help you achieve your full online potential.
As well as providing ongoing support, we can help build traffic, increase conversions and provide traffic analysis and user feedback tools.
We offer health checks and recommend a full review a few months after launch to discuss how the website is performing
If you need help refining your online strategy we can offer help and advice on all key considerations.